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We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or through our television screens. In fact, research suggests we are exposed to, on average, 362 ads per day (not including brand exposures) but only 3 per cent of these will make an impression. That’s just twelve ads a day that actually engage us.
So how do you break through the advertising clutter and make a memorable advertisement for your audience or target market? First come up with a solid concept and then consider your design. Attention to layout and presentation will help your ad get noticed; but attention to concept and creativity will help your ad be remembered.
Here are fifty print ads that are creatively brilliant. They have a solid concept topped off with great design....
Via Jeff Domansky
best practice: print ads. I just love creative print ads.
superb demonstrations of use of psychology and design