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![The Content Marketing Mix [INFOGRAPHIC] - Pardot | Latest Social Media News | Scoop.it](https://img.scoop.it/O_yF6ziY-e7r607T4Gr_cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to. Via Martin (Marty) Smith 
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![Content Marketing's Definitive Formula [graphic] | Latest Social Media News | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 22, 2013 10:05 PM
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process. 
Esther L's comment,
March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight,
March 24, 2013 4:16 PM
I think the most important step in this formula is the one most often ignored: Step 2. Determine Objectives. |
Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful.