Via Robin Good
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
Robin Good's curator insight,
May 23, 2013 5:20 AM
Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update. Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update. Cutts later posted some more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam. Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)" To check if you have been affected try one of these two tools: a) PanguinTool b) AlgoSleuth Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/
Robin Good's curator insight,
April 29, 2013 5:27 AM
Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit. From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. The tool includes all major Panda and Penguin updates from January 2011 to today. The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles." Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update." (Source: Shoutmeloud) Free to use: www.delegator.com/algosleuth
Robin Good's curator insight,
April 18, 2013 1:41 PM
Good advice from Neil Patel on QuickSprouts on the risks involved in focusing excessively on low-quality guest posting and at the other pros and cons that such link building strategy brings. Although Google Penguin 2.0 isn't here yet, it is quite likely that it will focus on some of the very issues outlined in this article. Informative. Rightful. 7/10 Full article: http://www.quicksprout.com/2013/04/18/penguin-2-0-how-guest-blogging-will-be-affected/ (Image credit: www.empowernetwork.com) |
Robin Good's curator insight,
July 11, 2013 5:09 AM
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide
Robin Good's curator insight,
May 8, 2013 2:28 PM
Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005. In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site. Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized. The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does. Informative. Insightful. Very useful. 8/10 Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
Robin Good's curator insight,
April 20, 2013 10:05 AM
Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one. The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into. Highly informative. Up-to-date. 8/10 Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too (Image credit: red card by Shutterstock) |
The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.
The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.
Invaluable.
Free to use.
If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/
Try it out now: http://fruition.net/sem/user/login
Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/
FAQ (very useful): http://fruition.net/seo/google-penalty-faq/
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.
The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version.
Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(
Register for a free account here: http://fruition.net/sem/user/register