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Scoop.it!
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin... Via Robin Good 
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Robin Good's curator insight,
May 23, 2013 5:20 AM
Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update. Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update. Cutts later posted some more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam. Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)" To check if you have been affected try one of these two tools: a) PanguinTool b) AlgoSleuth Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/
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Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone! Via Robin Good
Robin Good's curator insight,
April 20, 2013 10:05 AM
Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one. The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into. Highly informative. Up-to-date. 8/10 Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too (Image credit: red card by Shutterstock)
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![Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/WT_zThBvb549dVaCDV7bszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimise your website to avoid being penalized by any of the two. Via Robin Good
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Robin Good's curator insight,
August 5, 2013 11:54 AM
The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years. The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact. Invaluable. Free to use. If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/ Try it out now: http://fruition.net/sem/user/login Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/ FAQ (very useful): http://fruition.net/seo/google-penalty-faq/ 
Adam Atodl's curator insight,
August 5, 2013 7:37 PM
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why. The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-( Register for a free account here: http://fruition.net/sem/user/register
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With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost. Via Robin Good
Robin Good's curator insight,
April 29, 2013 5:27 AM
Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit. From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. The tool includes all major Panda and Penguin updates from January 2011 to today. The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles." Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update." (Source: Shoutmeloud) Free to use: www.delegator.com/algosleuth
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Robin Good: If you are wondering how your web site can be easily penalized by Google, here is a great review of the most popular and frequent types of penalizations.
Sujan Patel, co-founder of Single Grain, a SEO agency based in San Francisco, has put together this useful annotated list of search engine penalities which brings together both the recent new algorithm updates Google has introduced as well as classical troublemakers.
From the original article: "Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:..."
"...keep in mind that things change all the time in the SEO world – so this list shouldn’t be construed as the “end all, be all” of penalties your site might experience in 2012."
Useful reminder. 7/10
Full article: http://www.searchenginejournal.com/25-ways-to-get-penalized-in-2012/47245/
Via Robin Good
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From the original article: "The good news, whether you were hit by Penguin the first time or this time, is that you can recover.
We’ve now seen that this can happen, and since we know that Google will continue to push data refreshes for Penguin, there should be plenty of chances to do so.
Just think about all the Panda refreshes we’ve seen since February 2011.
We recently reported on WPMU, a seemingly quality site with plenty of fans on social media channels, which got hit by the first Penguin update. The site has now made a full recovery."
Full article: http://www.webpronews.com/google-penguin-update-refresh-recovery-provide-hope-for-webmasters-2012-05 ; Via Robin Good
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Excellent resource, especially this advice on infographics:
In August 2013, the same Googler followed up on that promise by saying that, to avoid raising suspicion with Google, marketers should consider using nofollow links in the infographics they distribute across a large number of sites. This should be done to signify that your infographics aren’t being shared just to up your Google rankings, but rather they are being shared for educational, promotional, or lead and traffic generation purposes.
Rules, rules and more rules...