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Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone! Via Robin Good 
Robin Good's curator insight,
April 20, 2013 10:05 AM
Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one. The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into. Highly informative. Up-to-date. 8/10 Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too (Image credit: red card by Shutterstock)
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![Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/WT_zThBvb549dVaCDV7bszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimise your website to avoid being penalized by any of the two. Via Robin Good
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From the official press release: "This special Panda and Penguin report fully examines this issue with examples, videos, links and helpful information on the topic. A whole range of sources were used in gathering data for the report, including some YouTube videos released by Matt Cutts, a Google spokesperson.
Source: http://news.yahoo.com/special-report-entitled-marketing-google-panda-penguin-added-074743204.html ;
Informative. Resourceful. 7/10
Via Robin Good, ABroaderView
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With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost. Via Robin Good
Robin Good's curator insight,
April 29, 2013 5:27 AM
Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit. From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. The tool includes all major Panda and Penguin updates from January 2011 to today. The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles." Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update." (Source: Shoutmeloud) Free to use: www.delegator.com/algosleuth
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Panda & Penguin: Two Anti-Spam-Dressed Business Strategies To Bring More Paid Advertisers to Google?
Robin Good: This is pretty interesting.
“Given the fact that Google updates impacted at maximum 12-13 percent of U.S. searches, how is it that 40 percent of SEOs and website owners are reporting an impact?”
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers?
PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate.
"The purpose of his research was to determine whether Panda and Penguin actually had the negative impact reported by SEOs. Early in 2012, digital marketers were surveyed to determine which of Google’s search changes had affected their business. Fifty-four percent voted for Panda. In May, 65 percent of SEOs reported less traffic after April’s Penguin update. Do opinion-based surveys reveal the true state of search after an algorithm change, though?"
...
Here is the hot take:
"This fear and doubt Google has put into organic with these updates has certainly resulted in increases in paid activity.
There may be an echo-chamber effect, where activity in forums and on blogs results in decision-makers moving budget to paid”
This is what most Savvy SEO's and webmasters have been saying all along. It has nothing to do with fear and uncertainty. Google pushed out the quality sites specifically to get the site owners to pay for clicks.
If you can afford to pay an SEO top dollar and afford to pay for premium content, you can afford to pay Google for clicks. If Google takes your $100,000 investment and pushes it to page 3 of results you are left with only one thing to do, pay for clicks."
Tom Foremski was right: http://googlepanda.masternewmedia.org/p/844989047/panda-is-not-an-accident-google-business-strategy-is-to-go-against-the-small-independent-publishers-zdnet
Read the full article here: http://searchenginewatch.com/article/2216573/Google-Panda-Penguin-A-New-Way-for-SEOs-to-Measure-True-Impact
(Thanks to Giuseppe Mauriello for suggesting this article)
Via Robin Good
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A newly granted patent describes a machine learning process that identifies features from known data sources to compare against unknown sources from very large data sets.
From the original article: "Google was granted a patent today that could be used to collect a seed set of data about features associated with different types of mushrooms, to “determine whether a specimen is poisonous based on predetermined features of the specimen.”
The patent also describes how that process could be used to help filter email spam based upon the features found within the email, or to determine whether images on a page are advertisements, or to determine categories of pages on the Web on the basis of textual features within those pages."
"This patent presents a way of examining features on a seed set of known pages, and developing comparisons of those features with features found on an unknown set to determing a classification of those pages based upon the examined features. It also allows for the introductions of new features to be used while the classification process is ongoing."
Must-read. 8/10
Full article: http://www.seobythesea.com/2012/05/google-panda-patent/ Via Robin Good
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From the original article on WebProNews: "Google has already launched another Panda update. By already, I mean since the Penguin update.
After the Penguin update was announced, and Searchmetrics put out its lists of winners and losers, Google revealed that there had actually been a Panda update a few days prior, and that this was strongly influencing those lists.
The update reportedly hit on Friday, April 27. With all the Penguin chaos out there, one has to wonder how much the Panda update has skewed webmaster analysis. Barry Schwartz over at Search Engine Land reports that he has confirmed as much with Google, sharing the following statement from the company:
"We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users.
This most recent update is one of the over 500 changes we make to our ranking algorithms each year."
Full article: http://www.webpronews.com/google-panda-update-strikes-again-really-again-as-in-since-penguin-update-2012-05 ; Via Robin Good
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The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.
The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.
Invaluable.
Free to use.
If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/
Try it out now: http://fruition.net/sem/user/login
Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/
FAQ (very useful): http://fruition.net/seo/google-penalty-faq/
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.
The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version.
Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(
Register for a free account here: http://fruition.net/sem/user/register