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Banner Ad • Web definitions
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. Obviously Banner Ad Clicks are Rare
en.wikipedia.org/wiki/Banner_ad
Rich Snippets http://bit.ly/RichSnippet on the other hand get a higher CTR click thru rate when they Get Ranked on Page 1 of Google
https://www.google.com/search?q=Get+Ranked+on+Page+1+Google