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Scoop.it!
When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 2. That means 20% are going to win BIG, very big. Via Martin (Marty) Smith 
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Scoop.it!
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Agencies getting into gamification need to know their audience, starting with which of the four types of gamers they want to attract. Via Martin (Marty) Smith, Gladys Pintado
Martin (Marty) Smith's curator insight,
April 14, 2013 1:01 AM
Agree, before creatign gamification know these 4 "Gamer Types" is key: * Socializers. Now in additio to "visitor personas" we need "gamification personas". 
Ainhoa Martín Rosas's curator insight,
April 17, 2013 10:21 AM
Los 4 tipos básicos de jugadores. Si vas a gamificar, ténlo en cuenta...
Scoop.it!
When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.
Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant. Via Martin (Marty) Smith
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Scoop.it!
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves. Via malek, Martin (Marty) Smith
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour
Scoop.it!
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
And yes, SEO is the great white whale :). Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Scoop.it!
Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.
Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate. Via Martin (Marty) Smith
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