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Wow, this is a great #mustread post by @aimeemillwood by way of [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url] (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

Valuable audio interview of Peter Petro with Gerd Leonhard who explains what are the key traits that will characterise successful music projects in the near future.

Distribution is closing, Access is opening. Curation will play a relevant role as the new key traits to cultivate are about context, relevance and adding unique value.

Free.

Insightful. 8/10

Listen from 3':30" to 6':15".

Original audio interview:  https://soundcloud.com/the-near-future/gerd_leonhard_interview 

far out thinking, highly recommended

It's the second time that I go back to this insightful article by Jonathan Stray, dating back to 2011, but which was visionary and rightful then as it is still now. The first time I did, right after it came out, I didn't actually realize in full how relevant and important was the idea being communicated through it.

On the surface the article talks about an hypotethical Editorial Search Engine as a desirable news app. But if you look just beyond the surface, which is by itself fascinating, in essence, Mr. Stray indicates how useful and effective it would be if news publishers moved on from reporting and into 100% curated coverage of a certain topic, issue or story, opening a fascinating discovery gateway around each story and allowing in time for these streams to intersect and interconnect with each other.

By doing this, we can not only make the news much more interesting and relevant, but we can transform them into instruments for in-depth learning about anything we are interested in.

In this light the future of news could be very much about Comprehensively Informing an Audience on a Specific Topic. And if you stop enough time to re-read it and think about it, this is a pretty powerful and revolutionary concept by itself.

He specifically writes: "Rather than (always, only) writing stories, we should be trying to solve the problem of comprehensively informing the user on a particular topic."

"Choose a topic and start with traditional reporting, content creation, in-house explainers and multimedia stories. Then integrate a story-specific search engine that gathers together absolutely everything else that can be gathered on that topic, and applies whatever niche filtering, social curation, visualization, interaction and communication techniques are most appropriate."

Jonathan Stray makes also a very inspiring connection to Jay Rosen of NYU and his idea of covering 100% of a story which in my view correctly anticipated the niche content curation trend while going beyond it in its effort to explore gateways to innovation. 

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Insightful. Visionary. Inspiring. 9/10

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A useful article on the  role of journalists by Jonathan Stray. He postulates that rather than writing stories, journalists should be trying to solve the problem of comprehensively informing the user on a particular topic, by applying filtering, social curation, visualistion and interaction with their audience. I think the professional press has woken up to this, and commend the Guardian for their insightful reporting. 

Le lancement du Livre abonnement Oyster de service a mis le chat proverbial parmi les pigeons dans le monde de l'édition. Editeurs et auteurs sont frénétiquement essayer de travailler sur tout ce que la demande ...

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...subscription...?

Tim Schmoyer of VideoCreators.tv has a short "opinion" video about YouTube and the future of video curation.

I think he is right on the mark, and what he sees coming next is exactly what will happen.

He also has a great video curation example to show.

Rightful. 7/10

Original video: http://www.youtube.com/watch?v=pgpNSrMFjms

We all know how Youtube is great, but how it never earned money. Now a new approach is to believe it will depend on crowdsourcing filtering : the power of curation - to make it profitable.

Pedro Barbosa ! www.pbarbosa.com | www.harvardtrends.com

We often forget that different kind of contents exists... Run to your hangouts!

"we should worry about search engines becoming the arbiters of truth." De l'importance de comprendre comment on accède à l'information et de reprendre la main.

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."

Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

This article was an eye opener for me. I had never questioned Google before.

co creating, such a nice way to work together

Great one.

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.

Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel

Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 

MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3

Subscribe to iTunes podcast: http://valueofsimple.com/itunes

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

After a black period, Nokia tries to take a new chance.

It will soon produce benefits?