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![Content Marketing's Definitive Formula [graphic] | Latest Social Media News | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development Via Martin (Marty) Smith 
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![The Formula Behind Facebook Engagement [infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, roberto toppi
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"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.
I think the most important step in this formula is the one most often ignored:
Step 2. Determine Objectives.