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Robin Good: American Express has just unveiled a series of new partnerships designed to support a number of online curated fashion shopping platforms.
The goal for American Express is the one of exposing and promoting the benefits of a shopping experience that takes consumers from inspiration and discovery to purchase and finally to social sharing.
These the three new partnerships in place:
1) In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy.
2) American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.
3) My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on myluckyshops.com with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation.
Official press release: http://www.businesswire.com/news/home/20120914005689/en/American-Express-Ignites-Fashion-E-Commerce-Market-Fashion
(Image credit: Thetechnologycafe.com) Via Robin Good 
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Robin Good: If you are looking for a good example of a web magazine using curation to create value for its readers while creating revenue, check out FEYT.
The minimalist publication curates fashion "themes" by providing original short-format content accompanied by human-curated sets of fashion items that fit the topic and which nicely complement each other.
The items showcased come from third-party fashion providers and Feyt makes a revenue/commision on each item sold, just like a classic affiliate would.
From Fashionista: "Feyt is a personal styling website, founded by fashion industry insiders, combining algorithmic technology and human curation to recommend designer fashion to high end customers based on their personal taste and style, monetizing these customers via global ecommerce affiliates.
In-house fashion experts score and rate seasonal fashion and style across a broad range of criteria and characteristics, rooted in individual style versus the more common approach of simple visual imagery."
Find out more: http://www.feyt.com/
Via Robin Good
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Robin Good: Kathleen Jordan, a principal in Gensler’s New York office, undertook an investigation into the future of the department store by speaking with industry leaders, visiting successful examples around the world, and reading a lot of articles.
The result of her investigation has helped her paint a new vision for how retail chanins and department stores could regain the competitive advantages they once held.
She writes: "Department stores have unprecedented power to select and curate their selection of products, demand exclusives from designers, and drive the creation of new products. Stores like Macy’s, Target, and H&M are leveraging this power to create unique offerings and experiences."
"Successful product curation requires walking the line between delivering what the customer wants and delivering what the customer doesn’t-yet-know she wants. What if your store provided a “living laboratory,” defined as: -> a space where customers can see new exclusives and product synergies, be exposed to new designers or trends, -> where they can provide direct feedback on site utilizing technology enhanced experiences, -> and then see the space respond to their input and preferences in real time. That sort of engagement puts the customer in charge but with opportunities to insert unexpected offerings, delight and surprise the customer, and drive repeat store traffic." Interesting. Insightful. 7/10
Full article: http://www.gensleron.com/lifestyle/2012/11/2/the-resurgence-of-the-department-store-product-curation.html Via Robin Good
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Robin Good: Boutine is a women cloting and fashion platform allowing you to create custom collections and to earn commissions on the items sold through it.
From Techcrunch: "Sourcing items from a variety of indie designers, over half of whom are international, Boutine organizes and presents the pieces in a drag-and-drop interface where women can create looks using tops, bottoms, dresses, handbags, jewelry and other accessories.
Of some 300 signups from designers, Boutine curated the selection down to just 75 designers, with help from a team of experts from the fashion industry.
...
In addition to the mix-and-matching Boutine allows, users can also add their own Instagram photos to their collections (as the outfits or outfit groups are called). This allows them to start with a photo of something they already own, then find other items to match with it.
For example, you could find a necklace to complement a date-night dress, or some new jeans to go with a shirt you love. When collections are complete, they can be shared to all the usual places – Facebook, Twitter, Pinterest, or even blogs via embed codes or a WordPress plugin.
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According to the site FAQ, Boutine charges a 20% commission on products sold, and Stylists (that’s you) would receive a 10% commission for putting the look together.
Boutine collects the total commission and distributes the appropriate amount to the Boutique Owner, meaning the bloggers, stylists, and fashion enthusiast who are the active participants building collections on the site." (Source: Techcrunch)
How it works: https://www.boutine.com/how_it_works
Video demo: http://youtu.be/v36ViTDlib0
Try it out now: https://www.boutine.com/
Via Robin Good
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Robin Good: StyleBook is a fashion and glamour curation platform allowing you to easily create rich illustrated stylebooks.
StyleBook looks on the surface like most other visual boards, allowing you to easily follow other users, and to select and repin images to your stylebooks.
From Techcrunch: "To use StyleSaint in its current form, log in with Facebook or Twitter and create an account, once logged on, you can choose from over 55K “tear sheet” images from which to create your own Stylebook, once you’ve got more than ten tear sheets loaded, you can hit the “Create Stylebooks” link in the top right and StyleSaint will automatically import, then publish, the last ten sheets you’ve torn. Alternatively you can drag-and-drop the tears to create a custom stylebook. Click on “Create” to publish to the site.
In addition the resulting books are Facebookable, tweetable and embeddable, the embeddable stylebooks function as an overlay on embedded sites, preventing traffic re-direction.
The most compelling thing about StyleSaint is that co-founders Brian Garrett and Allison Beal eventually want to use the collective data from the style booking activity to come up with its own line of clothing. “StyleSaint is the only company editorializing the phenomenon of image discovery and curation and combining it with a manufacturing, vertical eTailer ecommerce model...”
(Source: http://j.mp/Mj5m1o)
Free to use.
About: http://www.stylesaint.com/about
Try it out now: http://www.stylesaint.com Via Robin Good
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"If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes."
Absolutely a huge trend. Recent NRF show in NYC, curated commerce was very popular topic. Not only are brands and websites positioning themselves, newcomer companies are starting to prepare platforms to facilitate the creation of curated commerce. For example, Dell unveiled a special curated commerce project that will provide the platform for others to enable curated commerce on their website.
Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."