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Chris Spooner has some good and well-illustrated advice on how to effectively use sign-up forms on your web site. If your subscribers are lagging behind you will find here some practical advice on how to improve immediately on this front.
You may need a little graphic design help, but the author himself could be a resource if he did what he has so clearly illustrated in this article.
Little details make a lot of difference.
Useful. Illustrated 8/10
Full article: http://line25.com/articles/how-i-increased-my-subscriber-rate-by-10x-overnight