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Scoop.it!
This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
Intro:
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most Here are a few highlights:
**You must understand your audience's interessts
**Use the most popular form of communication
**You have to be available and ready to interact to keep them actively engaged.
. Listen to people
**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.
**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time
Create it & Continually Influence Your Audience
**You must be an active participant on a regular basis ] **By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.
**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship
Selected by Jan Gordon covering, "Curation, Social Business & Beyond"
Read article here: [http://bit.ly/TEKl4n] Via janlgordon 
Wanda Rawlins's curator insight,
December 19, 2012 3:28 PM
I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO |
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.
Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw
Here is what the report covers:
**Draws on research from four sources:
**a global consumer behavior survey (10,000 online consumers),
a **global executive survey (600 business executives),
**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.
Here are a few highlights that caught my attention:
**See opportunity in consumer behavior change
**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016
**One of the key insights that Accenture brings as a result of some of its latest research is,
**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’
**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see infograph [bit.ly/WsB6Vwhic]
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity
By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.