Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...
Via janlgordon
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Annette Schmeling's curator insight,
January 24, 2013 12:13 AM
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.
janlgordon's comment,
January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
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Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come... |
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand