Latest Social Media News

Social Content Marketing is no longer an Option.

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

This article was written by our top Scoopiteer, Marty Smith for Curatti

Here is are a few highlights:

What is the real social mobile marketing Paradox?

The real social mobile marketing paradox is we don’t know what we don’t know.

Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.

How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1bRQg0V]

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Thanks - great insights for later to digest.

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

add your insight...

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.