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I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how … Via janlgordon 
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Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... Via janlgordon
janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand 
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence. 
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought? 
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?
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The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Via janlgordon
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting? 
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
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Annette Schmeling's curator insight,
January 24, 2013 12:13 AM
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.
janlgordon's comment,
January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
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![Social Media Transparency [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/8j0GSpqDpjXMAeZUwEuYxDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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add your insight...
Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad. El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.
En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte. Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar. Yo también lo estoy practicando.