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The big question for those involved in content is becoming:

 

How do businesses organise integrated teams and content delivery for the ultimate customer experience?

 

This is addressed by John Harris, Chief Strategy Officer at Location 3 Media on Jay Baer's Convince&Convert blog.

 

John's introduction:

 

"Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”. The answer to this question lies in the recognition that content is not simply a one-dimensional SEO tool, but is ultimately how your brand lives within the digital world."

 

The rest of the article is required reading for content people. 

 

Some of the main points:

 

*Content must revolve around the customer's journey

 

*Traditional models of organisation with siloed teams cannot work any longer - there are too many risks and missed opportunities

 

*The required model is both customer-centric and platform-neutral

 

*89% of shoppers research a product online before purchasing

 

*Businesses who truly understand the customer journey and all that goes with it will come out tops

 

Loads of insights and detailed advice.

 

Read the article here http://www.convinceandconvert.com/content-marketing-2/organizing-teams-to-support-effective-content-delivery/

 

 

 

 

 

Via Liz Wilson

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 

 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti

Via janlgordon, Mick Say