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Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.

Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....

Marty Smith:



"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:

• An archive of almost a million words published across 4 blogs.
• With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
• This “less and better” is  Curatti’s Editors of Chaos mission.

Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works

Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.

Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aD3c6j]

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

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Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.

What makes a good curator?

"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".

Jan Gordon:

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.

Here are some highlights that caught my attention:

The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.

The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.

It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.

Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.

The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1ewOFR1]