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Scoop.it!
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? Via janlgordon 
Scoop.it!
janlgordon's curator insight,
November 13, 2013 12:50 PM
This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace. Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more.... Marty Smith: "When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does. Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond Read more here: [http://bit.ly/1aD3c6j] 
Stephen Dale's curator insight,
November 14, 2013 12:59 PM
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation
Scoop.it!
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding. |
Scoop.it!
janlgordon's comment,
December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment,
December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment,
December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
Scoop.it!
janlgordon's curator insight,
November 12, 2013 12:19 PM
I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this wonderful piece on the launch of Curatti. Jan Gordon: It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.
I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future. Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business. We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/17sDaI3]
Scoop.it!
"While both can lead consumers on a unexpected journey, chasing the white rabbit into previously unexplored corners of the web, [a Curator] actually helps sift through the media abyss, singling out worthwhile information, and often “adding value” by lending context through their own ideas and opinions. The former are rebloggers."
Great pick by Robin Good where writer Chris DeLine goes through the recent attacks on Tumblr to actually paint an interesting picture of Curation as something "not entirely different than Creation."
Reading this article took me back to when we started Scoop.it. Back then, we felt the need - in spite of Tumblr's already growing success back then - for a platform dedicated to Curation. While some questioned the opportunity, this post and the growing success not just of Scoop.it but other curation services are a great sign of the legitimacy of that need.
Interestingly as well, it's fascinating to me to see that post curated with one angle by Robin, with another angle by Jan and then by me with a different twist again. This is typical of this idea that Curation is some form of creation: by enabling expression. I would not have picked up Drake's opening comment nor would I have thought about writing about it but I can more easily express some thought on a piece of already-existing content. Hopefully adding context for a particular audience which - with great satisfaction - we see Scoop.it users develop a lot more (and in a better way) than - says DeLine - "rebloggers, basking in all the beautiful projections on their Tumblr sites and Pinterest pages, hoping that someone (anyone!) stumbles across them and sees the collection as a reflection of themselves."
(Image credit: Shutterstock)
Via Robin Good, Guillaume Decugis
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Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.
A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’
The topic resonated me as well as many others and the responses were swift, including Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).
We don’t feel that Content Shock is something that any of us need to be concerned over.
Let’s not forget that
“As content continues to grow, search keeps pace by constantly improving. “
“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”
And amongst those who stand to gain from the situation are:
“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”
… a statement which is at least partly backed up here by an end user perspective:
“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”
The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”
So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves
Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond