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This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.

Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....

Marty Smith:



"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:

• An archive of almost a million words published across 4 blogs.
• With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
• This “less and better” is  Curatti’s Editors of Chaos mission.

Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works

Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.

Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aD3c6j]

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.

Jan Gordon:

It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.

Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.

We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/17sDaI3]