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How can content create Dylan's sense of space? How can stories confuse, thrill and teach? What your content's tone? Confident? Fun? Mysterious? Kind? Are words music? Do they sing off the page? Via Martin (Marty) Smith 
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Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in. Via Martin (Marty) Smith
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![7 Hero Stories Every Website Should Share [Examples] | Latest Social Media News | Scoop.it](https://img.scoop.it/ZBgrhKP0SH3VUVTTY6nqFTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
There are 7 Hero Stories Every Website should master: * Vicarious BestBuy). * Altruistic (Kiva.org). * Rescue (Kiva.org). * Togehter (Kickstarter). Via Martin (Marty) Smith
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Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.
1) Use Action-Oriented Language If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.
2) Use Value-Oriented Language The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive
3) Use Reader Keywords What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.
4) Write Using the Second Person Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."
5) Go for Clarity Over Creativity You're on a timer. It's set for 3 seconds. There's no time for fluffy language.
Discover the remaining points in the original article here: http://bit.ly/w8O3Z2 ;
(Curated by Agostino Caniato: http://bit.ly/Landing-Page-World) Via Agostino Caniato, Robin Good
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