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Scoop.it!
If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. In this post I want to take a look at some new tools that are available for the more prominent social media platforms and give an idea of how they can be helpful for PR professionals and marketers.... Via Jeff Domansky 
Scoop.it!
As social media became seen as the next start up gold rush, the older generation of software providers in email marketing and lead generation rushed to join the party. This saw the rapid evolution of platforms like Marketo, Eloqua and Pardot amongst many. Here is a timeline from Marketing Automation Insider that suggests the journey started in 1992 with Unica. According to them the industry is now $1.65 billion industry and has seen $5.5 billion in acquisitions by Salesforce, IBM, Adobe and Microsoft and others.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 20, 2015 1:40 AM
The splintering of media, social networks and digital disruption has made a marketing platform vital. Jeff Bullas provides an excellent overview and shares 10 top digital marketing automation tools. Recommended reading. 9/10 |
Scoop.it!
As the co-founder of the Social Tools Summit, the first social media conference devoted entirely to social media tools, how they can benefit your social media program, and best practices in utilizing them, it is my job to audit the entire social media for business universe and create sessions based on the types of social media tools that are becoming mainstream in the corporate world.
This is the background to the 10 sessions revolving around social media tools that were just announced for the upcoming Social Tools Summit taking place in San Francisco, CA on October 27 and 28, 2015.... Via Jeff Domansky, Sergio Prior, Ivo Nový
Jeff Domansky's curator insight,
August 16, 2015 2:16 AM
What are the 10 types of must-have social media tools for your business? Read on for a description and introduction to the Social Tools Summit. Recommended reading. 9/10 |
There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.
There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.
"Hashtagging on Facebook should be as important now as it is on Instagram and Twitter."