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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Latest Social Media News | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith, John van den Brink, Lisa Sicard
malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Latest Social Media News | Scoop.it

Sharing Our Secrets
Any secret has at least two parts. TOOLS are one part ofour content curation secret and how we knit these five "secret" and highly disruptive tools into a content and social marketing engine the other part.

5 Scret and Disruptive Content Curation Tools

Haiku Deck.Scoop.it.Paper.li.Pinterest.Gplus.


Used one way these tools are harmless, used another they become a RPG capable of launching bombs sure to disrupt any busines segment. 


Via Martin (Marty) Smith
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Instagram vs. Vine - And The Winner May Be A Surprise

Instagram vs. Vine - And The Winner May Be A Surprise | Latest Social Media News | Scoop.it
Twitter’s video service, Vine, has been around since early this year, but lately it has been getting more attention than ever.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 15, 2013 1:03 AM

I'm new to Vine and Instragram, but this great KISSmetrics article outlines why one is better for business. I won't spoil the mystery, but Vine's looping puts so much presure on the creative process I'm betting you can figure out the winner.


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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Latest Social Media News | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Latest Social Media News | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  


Via Martin (Marty) Smith
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Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign

Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign | Latest Social Media News | Scoop.it
Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, June 10, 2013 7:42 PM

Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.

They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.

Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.

Find my slideshare on Save The World Marketing here
http://www.slideshare.net/martinmartysmith/save-the-world-marketing

Kudos Benjamin Moore.

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I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Latest Social Media News | Scoop.it

I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand. 


Via Martin (Marty) Smith
Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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Free Google+ And Twitter Marketing Metric Tools

Free Google+ And Twitter Marketing Metric Tools | Latest Social Media News | Scoop.it
So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 20, 2013 3:33 AM

Great free tools I'd never heard of on this Business 2 Community post.

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25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions]

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | Latest Social Media News | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.

Via Martin (Marty) Smith
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's curator insight, January 3, 2013 11:58 AM
Remember ! Others are Watching :Be yourself;Behave Yourself ! What you tweet will be writ on your Face !
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Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti

Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti | Latest Social Media News | Scoop.it

Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.

As I was putting the finishing touches on this second post in a 2 part Startup Trends 2014 for Curatti.com one of our featured Smart Home Startups @Nest sold to Google for $3.2B. Amazing.

More than 25 other cool startups covered some of them will be worth billions too :). M


Via Martin (Marty) Smith
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Internet Markeing Lessons From Coke Freestyle Soda Machine

Internet Markeing Lessons From Coke Freestyle Soda Machine | Latest Social Media News | Scoop.it

Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.

We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :

Connect machines to the web and show top choices for this location.Also show top "downloads" from major related cities (Charlotte or Austin for Raleigh).Widgetize the "popular soda" app so it can be easily shared on blogs.Have a contest on who can create the most tasty new flavor. Show a video on how to create new favors. Create FourSquare-like mobile - Freestyle games and interactions.
Via Martin (Marty) Smith
pk verma's curator insight, March 7, 2022 4:02 AM
MOBILE MARKETING – THE BEST WAY TO PROMOTE YOUR BRAND

Bulk SMS Saudi Arabia | Best Bulk SMS Company & Bulk SMS Provider Mobile marketing is a great way to market your products or services. It is definitely a new way of marketing brands. This form of marketing has enjoyed immense popularity in recent years. Advertisers use this marketing tool a lot to promote their brand. Businesses and organizations of all kinds use mobile marketing technology to advertise their products or services. This marketing tool is in high demand these days. It is a fact that advertisers get the most out of this brand promotional tool and create huge profits. These days, traditional marketing methods are no longer in high demand by advertisers. Although television, radio, newspapers, kiosks and billboards all play a role in promoting brands, these media have not had the impact that mobile phones now have on businesses. With the advancement of technology and communication, existing tools are being used to promote brands. However, it is not just mobile phones that are being used as a marketing tool these days. Email marketing has also become popular as a marketing tool in recent years. However, if you compare two different marketing tools, you will find that mobile marketing is undoubtedly more popular with advertisers than email marketing. bulk sms Mobile phone marketing is not possible without mobile phones. In fact, cell phones are a necessity for this kind of marketing. Without the use of mobile phones, mobile marketing is simply impossible. Mobile phones are not only used for communication purposes but also for marketing purposes. Mobile phone marketing has become very popular with the rise of short message service (SMS). This service became popular in some parts of Asia as well as in Europe in the early 2000’s when various companies started collecting phone numbers and sending content to the relevant customers. This is very important. It is important to send Promotional SMS to clients. If SMS is not sent to customers’ clients, others can delete it. So it is important to understand who the customers are first before sending the customers SMS in bulk. The importance of Mobile Marketing Nowadays, a large part of the population has access to the internet via mobile phones rather than laptops or desktops. With the Mobile Transfer feature, users can connect to the world anywhere, anytime via the Internet. The growing number of internet and mobile phone users is driving a revolutionary development in the marketing sector called mobile phone marketing. Here are some reasons that may explain the importance of mobile marketing these days: 1) Availability of fast service at all times: – People want good, simple and fast service. You are looking for a service provider who can meet your requirements at any time and is easy to reach. A company can contact a user with mobile marketing technology. The customer can also simply send an opinion.  For more information visit our website https://saudibulksms.com/en/
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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Latest Social Media News | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 6, 2013 10:12 AM

Great Infographic and I bet at least half right :). M

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

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Why Haiku Deck ROCKS

Why Haiku Deck ROCKS | Latest Social Media News | Scoop.it

Haiku Deck (@HaikuDeck) is becoming one of my favorite Internet marketing tools. As I mention in the linked post great tools make good Internet marketers great and great IMers fantastic. Haiku Deck, a visual storytelling tool and presentation tool, is a GREAT and very cool tool. 

Even better? You don't have to learn a whole new way of thinking to use Haiku Deck. The UI is intuitive and build FOR marketers by marketers.  


Via Martin (Marty) Smith
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Why Paperli Rocks Redux

Why Paperli Rocks Redux | Latest Social Media News | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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41 New Google+ Features Plus New Photos App

41 New Google+ Features Plus New Photos App | Latest Social Media News | Scoop.it
Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 16, 2013 7:05 AM

Google Header Eats Los Angeles

Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:

"But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality."

James LaCorte's curator insight, May 20, 2013 3:38 PM

I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.

I do think a little better documentation is needed. 

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Rippln Revolution Is Cool, Mysterious And Timely

Rippln Revolution Is Cool, Mysterious And Timely | Latest Social Media News | Scoop.it
The NEW Revolution where work is value based and so a lot like play and love isn't a "four letter word" in business.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, April 22, 2013 10:33 PM

Love this and couldn't have said it better! Life is short, do what you love, with people you love and be all in all the time and see if your FUN factor doesn't go way up. If the app is half as good as their manifesto it is sure to rock.

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SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU

SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU | Latest Social Media News | Scoop.it

When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.

 

Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.


Via Martin (Marty) Smith
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