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Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. Via Michael Q Todd 
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Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 18, 2013 11:23 PM
Don't Be Fooled, Blogs Rule Influence and Conversion Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M
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Excerpt from the article:
In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.
Forms do a lot of jobs on landing pages. Jobs like:
- Asking for contact information - Qualifying a lead
All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.
It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.
1. Focus Your Funnel 2. Rules for Humane Form Validation 3. Do Security Right 4. Lose The Gimmicks 5. Read The Back Of The Box 6. Test, Test, Test 7. Form Follows Function
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL Via Agostino Caniato
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
May 19, 2013 4:28 PM
Color Is MASTER of Us All Infographics:
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Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.
"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.
The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.
a) People beat things in engagement and conversion.
b) People (or a single person) looking directly at the visitor increase engagement.
c) A person looking at your CTA (call to action) is increases engagement and conversion.
...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.
->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."
Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics."
Rightful. Resourceful. 8/10
Original article: http://scenttrail.blogspot.fr/2012/06/startup-websites-people-not-things-sell.html ; Via Martin (Marty) Smith, Robin Good
Martin (Marty) Smith's comment,
June 30, 2012 3:17 PM
Thanks Robin. Wish I was in Rome today with you instead of sweltering here in NC - 104 in the shade ouch. Why I am inside writing LOL. Marty
Robin Good's comment,
June 30, 2012 3:22 PM
Marty you are: consider yourself sitting in quite shadow of a long row of marine pine trees as a soft breeze gently caresses your skin. Rome virtually welcomes you to feel as if you were here, providing you with the energy and inspiration to keep you writing more great stuff. ;-)
Liz Wilson's comment,
July 1, 2012 11:20 AM
Hi Marty, I guess you have read *Likeonomics* - a whole book that echoes your idea that "people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around". So true! Makes it a nicer world, though, doesn't it?
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Linked In conversion tips from one of the best
Some very useful tips for maximising LinkedIn traffic. Use this article to find out how to use LinkedIn for more than just jobs.