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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Latest Social Media News | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Why Thought Leaders Need Provocateurs

Why Thought Leaders Need Provocateurs | Latest Social Media News | Scoop.it

Via janlgordon
janlgordon's curator insight, November 11, 2013 9:37 PM
This piece was written by Andy Capaloff for Curatti
Collaboration across multiple skillsets is essential in any advancement, whether in the social sphere or in business.  Just as a good curator adds context related to their readership and an observation on the running of a small business can help take it to the next level, so input from people outside of the current thought leadership sphere can catapult conversations to new heights.
 
There are different types of smarts, and just because you may not feel that your writing matches up those involved in innovations that you are drawn to, does not mean that your input, providing a new angle, will not provide an ingredient that nobody even realized was missing.
 
Here are some highlights:
Technology and Social Media are branching out into many new forms at a rate few if any can keep up with.  Inevitably, natural selection comes into play, ensuring that even some of the best ideas barely see the light of day.
 
There is huge value in “multiple skillsets being employed in any process, with questions being asked by the non-experts or those with complementary skills”
 
There comes a point when a different viewpoint borne of different experiences and knowledge become essential to lift any great idea towards a new, far greater plateau
 
Read more here: [http://bit.ly/1j0oMqv]
Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | Latest Social Media News | Scoop.it

This piece was written by Eric Brown for social media explorer.

 

I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.

 

Here are some highlights:

 

Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

The author says and I agree with him:

 

 

**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".

 

There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:

 

**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.

 

**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC

 

**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/kmZvJg]

 


Via janlgordon
Alessio Manca's comment May 23, 2012 4:36 AM
What a truth! TY!!
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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Latest Social Media News | Scoop.it

Via janlgordon
janlgordon's curator insight, November 12, 2013 12:19 PM

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Latest Social Media News | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Content Carnivores's curator insight, July 25, 2013 9:34 AM

Add this to advances in context and authorship and the fun has already started. 

Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!