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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
Via janlgordon
This article and infographic was posted by Ted Nguyen for his blog. Intro: One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights: "My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings" . **I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement. **I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon. **if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time. Selected by Jan Gordon covering: "Curation, Social Business and Beyond" Read article and see infographic here: [http://bit.ly/VG0xGL] Infographic by DKNewMedia Survey by Compendium
Via janlgordon
"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story". This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community. So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events. So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas! Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Lesley Rodgers
This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust. Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need "Learn why visual content is a critical part of your content creation strategy. Here are some highlights: **People remember only 20% of what they read **83% of learning is visual Condenses and Explains Large Amounts of Information **Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information. Gives Your Brand an Identity **Visual content draws people in, letting viewers better understand your brand's identity Drives User Engagement **If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/Ifujbp]
Via janlgordon
I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy. Here are some highlights: **Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. **Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.
Here are some of the ways: **content curation improves collaboration between: **content creators **thought leaders **product development, **R&D, **marketing
**content consumers **potential customers **organization service **support **sales **product development staffs **channel partners **prospects and customers Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/zn0XoK]
Via janlgordon
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy. **Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic. Here are a few highlights from the article: He compares selecting and producing content to what he calls "bricks" and "feathers". Bricks are referred to as research reports **are larger content productions such as research reports, events, white papers . video series, mobile apps, etc **have the potential to make a larger splash when executed and promoted correctly. Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. **Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience. The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it. Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond" Read article and see infographic here: [http://bit.ly/A6NhFb]
Via janlgordon, ABroaderView, roberto toppi
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If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
Via janlgordon
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Via Brian Yanish - MarketingHits.com
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media. To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?." Remember: ** Platforms may change but marketing fundamentals remain the same ** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group. ** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that. ** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it! ** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable. ** Go to a trusted source for information but be warned: Such a place may not (yet) exist. Curated by Jan Gordon covering "Curation, Social Business and Beyond" See article here: [http://bit.ly/VcYLb]
Via janlgordon
I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons - **It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing **The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important Here's what caught my attention: Chapter 1: Setting the Stage for an Optimized State of Mind **Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation **mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content So many great tips on types of content to curate, here are just a few: **Content created by influential people who are important to your target audience **Aggregating the best comments from your own or others's blogs **White papers, ebooks and case studies **Tips, how-to's and best practices Chapter 11 Social Networking Development - Don't Be Late to the Networking Party **Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals **It's important to know which specific social networks are relevant to your customers Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://tinyurl.com/cycs5g4]
Via janlgordon
Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet. He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task. They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details. It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material. While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight. Which is to say, being a superhero is often a thankless job.
The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space." He also has some pretty straightforward advice on what, as a curator, you should never do: "1. If you don't add context, or opinion, or voice and simply lift content, it's stealing. 2. If you don't provide attribution, and a link back to the source, it's stealing. 3. If you take a large portion of the original content, it's stealing. 4. If someone asks you not to curate their material, and you don't respect that request, it's stealing. 5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later." And he definitely has a point on all of these. Recommended. 7/10 Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss
Via Robin Good, janlgordon
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne. Here are some highlights from this article: *** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer. Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice; - Save materials for later reading – it’s all an opportunity to be well informed and provide value to others; - Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things. ***People want to connect with the human element of a brand and those that work for the organisation. ***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels. ***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation; 2) Increased data mining and analytics about real-time engagement with media content; 3) The increased importance of facebook’s open graph. Read full article http://j.mp/H17F45 Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg
Via Giuseppe Mauriello, janlgordon
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences. Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to: **cope with the stream of communication and **to distinguish essential information from less important information. A massive tidal wave in figures
**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year **Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology. **In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people. Here are some takeaways: **Simplify your cross-channel messaging: improve and personalize your communication **Marketers must ensure that their messages are targeted and synchronized. **They should avoid overlapping communication and marketing fatigue. Read white paper **They should also let people choose their own communication channels more. **Provide alternatives, because people will increasingly search for them in their quest for coping with information.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/x46IR4]
Curatti was founded to address this issue and much more. Please visit us at our fan page.
Via janlgordon
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Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.
What makes a good curator?
"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".
Jan Gordon:
Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.
Here are some highlights that caught my attention:
The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.
The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.
It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.
Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time. All good blogs need some such articles.
The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web – Permamarks.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1ewOFR1]