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This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

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**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium

Via janlgordon

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -

 

**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 

 

**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important

 

Here's what caught my attention:

 

Chapter 1: Setting the Stage for an Optimized State of Mind

 

**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action

 

Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation

 

**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content

 

 

So many great tips on types of content to curate, here are just a few:

 

**Content created by influential people who are important to your target audience

 

**Aggregating the best comments from your own or others's blogs

 

**White papers, ebooks and case studies

 

**Tips, how-to's and best practices

 

Chapter 11 Social Networking Development - Don't Be Late to the Networking Party

 

**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals

 

**It's important to know which specific social networks are relevant to your customers

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/cycs5g4]

Via janlgordon

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

 

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]

Via janlgordon, ABroaderView, roberto toppi

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA

Via Martin Gysler