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Scoop.it!
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon 
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This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.
Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....
Marty Smith:
"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works
Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.
Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond
Read more here: [http://bit.ly/1aD3c6j]
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation