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Rescooped by Gerrit Bes from Curation, Social Business and Beyond

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Is Content Curation the New Community Builder?

From www.socialmediaexplorer.com - May 23, 2012 1:57 AM

This piece was written by Eric Brown for social media explorer.

I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.

Here are some highlights:

Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

The author says and I agree with him:

**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".

There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:

**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.

**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC

**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article: [http://bit.ly/kmZvJg]

Via janlgordon

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Alessio Manca's comment May 23, 2012 4:36 AM

What a truth! TY!!

Rescooped by Gerrit Bes from Curation, Social Business and Beyond

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Why Startups Should Curate Content

From blog.intigi.com - March 8, 2012 2:45 AM

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

**Curation is a useful approach for all companies but especially for startups:

Here's what especially caught my attention:

**Thought Leadership

If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

**Hub of Information

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

**Collections

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

**Content with Commentary

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

One Takeaway:

**Successful curators often employ several of these approaches in addition to producing their own original content

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/zTGY37]

Via janlgordon

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Rescooped by Gerrit Bes from Curation, Social Business and Beyond

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Content Curators are the New Superheros of the Web

From www.fastcompany.com - April 18, 2012 2:03 AM

Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.

He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.

They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.

It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.

While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.

Which is to say, being a superhero is often a thankless job.

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."

He also has some pretty straightforward advice on what, as a curator, you should never do:

"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.

2. If you don't provide attribution, and a link back to the source, it's stealing.

3. If you take a large portion of the original content, it's stealing.

4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.

5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."

And he definitely has a point on all of these.

Recommended. 7/10

Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss 

Via Robin Good, janlgordon

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Robin Good's comment, April 18, 2012 1:16 AM

Thank you Jonathan. Glad to be of help and inspiration to you.

Tony Gu's comment, April 20, 2012 1:30 AM

I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!