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Scoop.it!
Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.
He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.
They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.
It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.
While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.
Which is to say, being a superhero is often a thankless job.
The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."
He also has some pretty straightforward advice on what, as a curator, you should never do:
"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.
2. If you don't provide attribution, and a link back to the source, it's stealing.
3. If you take a large portion of the original content, it's stealing.
4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.
5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."
And he definitely has a point on all of these.
Recommended. 7/10
Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss Via Robin Good, janlgordon 
Robin Good's comment,
April 18, 2012 1:16 AM
Thank you Jonathan. Glad to be of help and inspiration to you.
Tony Gu's comment,
April 20, 2012 1:30 AM
I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!
Scoop.it!
I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy.
Here are some highlights:
**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.
**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.
Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.
Here are some of the ways:
**content curation improves collaboration between: **content creators **thought leaders **product development, **R&D, **marketing **content consumers **potential customers **organization service **support **sales **product development staffs **channel partners **prospects and customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/zn0XoK] Via janlgordon
Scoop.it!
![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Latest Social Media News | Scoop.it](https://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon, ABroaderView, roberto toppi
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Scoop.it!
This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article: [http://bit.ly/kmZvJg]
Via janlgordon
's comment May 23, 2012 4:36 AM
What a truth! TY!!
Scoop.it!
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon
Scoop.it!
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.
Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:
**cope with the stream of communication and
**to distinguish essential information from less important information.
A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year
**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave
It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.
**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.
Here are some takeaways:
**Simplify your cross-channel messaging: improve and personalize your communication
**Marketers must ensure that their messages are targeted and synchronized.
**They should avoid overlapping communication and marketing fatigue. Read white paper
**They should also let people choose their own communication channels more.
**Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. Via janlgordon
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This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.
Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....
Marty Smith:
"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works
Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.
Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond
Read more here: [http://bit.ly/1aD3c6j]
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation