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Scoop.it!
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon 
Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results. |
Scoop.it!
janlgordon's curator insight,
November 9, 2013 11:10 AM
Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night. What makes a good curator? "You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence". Jan Gordon:
Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen. Here are some highlights that caught my attention: The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos. The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble. It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View. Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time. All good blogs need some such articles. The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web – Permamarks. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/1ewOFR1]
Scoop.it!
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
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This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one:
http://www.aminstitute.com/headline/
~ Deb