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We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.
Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....
Via Jeff Domansky, Martin (Marty) Smith
I like this analogy and blog positioning.
Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.
Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.