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Scoop.it!
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? Via janlgordon 
Scoop.it!
janlgordon's comment,
December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment,
December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment,
December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results. |
Scoop.it!
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon
janlgordon's curator insight,
December 10, 2013 4:29 PM
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline. As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must. There are great tips in here Here are a few that caught my attention: E is for empathy. Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care. "You’re Going to Love These Free Analytics Apps" S is for success The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them. "Nine Headline Tricks Sure to Boost Your Leads" A is for ask The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to. "How Do You Write More Magnetic Headlines?" Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/Jc464j] Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Deb Nystrom, REVELN's curator insight,
December 10, 2013 11:15 PM
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one: http://www.aminstitute.com/headline/ ~ Deb
janlgordon's comment,
December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
Scoop.it!
janlgordon's curator insight,
November 13, 2013 12:50 PM
This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace. Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more.... Marty Smith: "When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does. Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond Read more here: [http://bit.ly/1aD3c6j] 
Stephen Dale's curator insight,
November 14, 2013 12:59 PM
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation
Scoop.it!
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you? |
Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.
A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’
The topic resonated me as well as many others and the responses were swift, including Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).
We don’t feel that Content Shock is something that any of us need to be concerned over.
Let’s not forget that
“As content continues to grow, search keeps pace by constantly improving. “
“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”
And amongst those who stand to gain from the situation are:
“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”
… a statement which is at least partly backed up here by an end user perspective:
“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”
The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”
So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves
Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond