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Social Media ROI: Lessons from eBay, McKinsey and Unilever - Brandwatch

Social Media ROI: Lessons from eBay, McKinsey and Unilever - Brandwatch | Latest Social Media News | Scoop.it

A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently.


Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the return on different investments – what about the return on social activity itself?


In 2013 Coca Cola famously revealed that the brand was unable to find a direct link between social activity and short-term sales, a position that was later clarified when its President of Strategic Marketing, Wendy Clark, underlined the importance of social media’s ability to enhance marketplace impact, consumer engagement, brand love and brand value....


Via Jeff Domansky
Jeff Domansky's curator insight, September 24, 2015 3:19 AM

Can social media activity really be measured in dollars? Isn a word, yes! Recommended reading. 9/10

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21 Must-Have Social Media Tools for Brainy Marketers (like You?)

21 Must-Have Social Media Tools for Brainy Marketers (like You?) | Latest Social Media News | Scoop.it

Value your time online?


Of course you do!


And getting your time back is more important than ever.


If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.


The good news? Having the right tools can make your life easier.


Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.


Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....


Via Jeff Domansky
Jeff Domansky's curator insight, September 18, 2015 2:58 AM

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Muriel Macgeorge's curator insight, September 20, 2015 3:21 PM

21 great tools to get more value for your time on social media. 

Mike Allen's curator insight, September 24, 2015 9:32 AM

READ THIS!

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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | Latest Social Media News | Scoop.it

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.


In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.


In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


Via Jeff Domansky
Matt Lambert's curator insight, August 14, 2015 5:03 AM

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?

Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...

Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.

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9 Essential Google Operators for SEOs and Content Marketers

9 Essential Google Operators for SEOs and Content Marketers | Latest Social Media News | Scoop.it

Google itself is one of the best tools at an SEO’s disposal.


However, not everyone knows how to use it effectively. There are dozens of search operators and tools that you can use to find virtually anything you’re looking for, but you need to know how to use them.


In this post, I’m going to show you 9 Google search operators that you should know and use on a regular basis.


I’ll show you some tactics that could be helpful for, but if you combine all these operators, they could be used for thousands of useful purposes. Don’t be afraid to be creative....


Via Jeff Domansky
Gerrit Bes's insight:

Neil Patel shares valuable tips for content marketiing and SEO.

Thala Madhu's curator insight, August 10, 2015 5:52 AM

Neil Patel shares valuable tips for content marketiing and SEO.

echoVME's curator insight, August 10, 2015 8:22 AM

Neil Patel shares valuable tips for content marketiing and SEO.

WikiBlinks's curator insight, August 11, 2015 1:04 AM

Neil Patel shares valuable tips for content marketiing and SEO.

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Getting a sharper picture of social media’s influence | McKinsey

Getting a sharper picture of social media’s influence | McKinsey | Latest Social Media News | Scoop.it

To get a clearer view, we examined the purchase decisions of 20,000 European consumers, across 30 product areas and more than 100 brands, in 2013 and 2014. Respondents were asked how significantly social media influenced their decision journeys and about instances when they themselves recommended products. We found that the impact of social media on buying decisions is greater than previously estimated and growing fast, but that its influence varies significantly across product categories. Moreover, only a small slice of social influencers are creating the buzz.


A growing importance


Social recommendations induced an average of 26 percent of purchases across all product categories, according to our data. That’s substantially higher than the 10 to 15 percent others have estimated. For the 30 product categories we studied, roughly two-thirds of the impact was direct; that is, recommendations played a critical role at the point of purchase. The remaining third was indirect: social media had an effect at earlier decision-journey touch points—for example, when a recommendation created initial awareness of a product or interactions with friends or other influencers helped consumers to compare product attributes or to evaluate higher-value features. We found that in 2014, consumers made 10 percent more purchases on the back of social-media recommendations than they had in 2013....


Via Jeff Domansky
Marco Favero's curator insight, July 19, 2015 9:00 AM

aggiungere la vostra comprensione ...

Firstpoint Marketing and Communications's curator insight, July 20, 2015 2:29 AM

Getting a sharper picture of social media’s influence. In this survey, 10 percent of the active influencers accounted for 24 percent of the total recommendations

Thorsten Strauss's curator insight, September 24, 2015 7:55 AM

insight: McKinsey article on social media influence. Nice read. 

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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Latest Social Media News | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
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Create Professional Diagrams & Charts with These 6 Free Tools

Create Professional Diagrams & Charts with These 6 Free Tools | Latest Social Media News | Scoop.it

That’s why something as simple as a PowerPoint presentation with accompanying background music and an element of user input has been shown to encourage learning. It strategically engages students in the learning process and lets teachers appeal to multiple learning styles at the same time.


Similarly, in the office a clear and well-presented chart has become a tool to elicit specific emotional reactions in employees, with the consequence of making them become more committed to a certain project.


So, without further ado, here are some of the best chart making tools out there....


Via Jeff Domansky
clawsgland's comment, June 25, 2015 5:07 AM

This is so great!
Marinhos's curator insight, June 25, 2015 1:33 PM

Representações gráficas, uma forma mais palatável de mostrar dados numéricos.

Jeff Domansky's curator insight, June 25, 2015 2:36 PM

Here's a look at six really useful chart making tools. Plot.ly is my favorite.

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5 Types of Content That Perform Best

5 Types of Content That Perform Best | Latest Social Media News | Scoop.it
Regardless of your industry, one of the only things that will allow you to stand out online is creating and sharing content that your customers crave.
senameintr's curator insight, July 9, 2015 2:18 AM

Quality content works always.. It's also important to have a catchy headline.

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Get the Most From One Blog Post: 21 Advanced Content Tips

Get the Most From One Blog Post: 21 Advanced Content Tips | Latest Social Media News | Scoop.it
We tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what we learned and how you can best spend your time.
David Tiong's curator insight, May 6, 2015 5:37 AM

An excellent read and well worth taking the time to test out some of the ideas

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Top Profiles on Google Plus by Category

Top Profiles on Google Plus by Category | Latest Social Media News | Scoop.it

Top People and Pages on Google Plus by Category

Social Media
https://plus.google.com/u/0/s/Social%20Media/people

Social SEO
https://plus.google.com/u/0/s/Social%20SEO/people

Social SEO Consultant
https://plus.google.com/u/0/s/social%20seo%20consultant/people

Content Marketing
https://plus.google.com/u/0/s/Content%20Marketing/people

Google Plus
https://plus.google.com/u/0/s/Google%20Plus/people

If you're going to compete in social media you need to know how your content marketing campaigns influence your social seo metrics to both the search engine bots and your target audience so its to your distinct advantage to hire the best social seo consultant you can find on Google Plus and if you noticed → each of these categories are listed above for your immediate inspection.

#socialmedia     #socialseo     #socialseoconsultant     #googleplus     #contentmarketing


Via Neil Ferree
Neil Ferree's curator insight, March 7, 2014 7:04 PM

I should have added this routine to my recent blog post article detailing Content Marketing System Best Practices. I'll have to circle back and embed this piece into a future article on the subject.

Jack Varnell's curator insight, March 8, 2014 12:30 AM

This is an incredibly valuable resource.

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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Latest Social Media News | Scoop.it

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time. 

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.


Via Brian Yanish - MarketingHits.com
Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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63 Content Marketing Forecasts for 2014

63 Content Marketing Forecasts for 2014 | Latest Social Media News | Scoop.it
Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

Via Neil Ferree
Neil Ferree's curator insight, January 27, 2014 2:48 PM

I would fast forward to


#43

#44

#45


and make sure to get these right


Create + Collaborate + Convert

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Content Marketing System Best Practices

If Content is King then Content Distribution is Queen and the Queen is Driving the Bus. Many of us have already figured out that our online visibility is key...

Via Neil Ferree
Neil Ferree's curator insight, January 2, 2014 7:20 PM

I made this video to show that steps I take and showing what's involved in creating a custom content marketing system.for biulding a Best Practices Content Marketing System


Social Media Marketing Plus  

Neil Ferree | Google Plus

Los Angeles, CA 90275




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10 Content Types to Publish If You Want Readers to Take Action

10 Content Types to Publish If You Want Readers to Take Action | Latest Social Media News | Scoop.it

Not all content types work the same.


Some, like those mammoth, 3-4k words long blog posts or ultimate guides are ideal for attracting traffic. Memes, cartoons or other visuals get shared a lot. Influencer roundups, interviews or webinars are great when you’re trying to increase brand awareness.


But if you want your readers to perform specific actions, you need these content types....


Via Jeff Domansky
Jeff Domansky's curator insight, September 19, 2015 6:51 AM

Find out what content types to publish if you want readers to start converting on the site. Here's what converts.

kelvin dsuja's curator insight, September 19, 2015 7:57 AM

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Bruce Hopkins's curator insight, September 19, 2015 9:02 PM

When you are writing content to share on social media, you really should write the posts with a specific action in mind. Here are some good tips on which content works best when you have a specific purpose. Spending a little time thinking about what action you want your readers to take will increase your engagement and allow you to get your message out there and accomplish your goals.

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7 Surefire Ways to Stay Invisible as Facebook Algorithm Changes

7 Surefire Ways to Stay Invisible as Facebook Algorithm Changes | Latest Social Media News | Scoop.it
Here are 7 Surefire ways to stay invisible online as Facebook Algorithm Changes happen (again). Or you can do the opposite and rock your online presence!
Saadia Asif's curator insight, August 20, 2015 4:01 AM

Great read and reminder that while Facebook still forms the foundation of most social media strategies, getting it right on the platform is always a work in progress

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Pinterest Marketing: Your Complete Guide to Pinterest Success

Pinterest Marketing: Your Complete Guide to Pinterest Success | Latest Social Media News | Scoop.it
Are you looking for a Pinterest marketing guide? Each of these articles will help you master a specific part of marketing on the Pinterest platform.
Gerrit Bes's insight:

This is a great compilation of posts on all things Pinterest including how to use Smart Pins and getting grips with Pinterest Analytics

Lucia Johns's curator insight, August 10, 2015 6:54 PM

This is a great compilation of posts on all things Pinterest including how to use Smart Pins and getting grips with Pinterest Analytics

Ravindra Raman's curator insight, August 11, 2015 2:38 AM

This is a great compilation of posts on all things Pinterest including how to use Smart Pins and getting grips with Pinterest Analytics

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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | Latest Social Media News | Scoop.it

Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them.


This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy.


This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content....


Via Jeff Domansky
Gerrit Bes's insight:

Must-read Twitter tips. 9/10

Jeff Domansky's curator insight, August 2, 2015 1:40 AM

Must-read Twitter tips. 9/10

Mike Allen's curator insight, August 2, 2015 5:43 PM

Must-read Twitter tips. 9/10

aitouaddaC's curator insight, August 3, 2015 8:01 AM

Must-read Twitter tips. 9/10

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10 Instagram Marketing Tips to Make People <3 Your Brand | Wordstream

10 Instagram Marketing Tips to Make People <3 Your Brand | Wordstream | Latest Social Media News | Scoop.it
Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.
ValStilwell's curator insight, July 17, 2015 11:21 AM

Great guide for how to #doitwell for using instagram

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14 social media hacks from the experts

14 social media hacks from the experts | Latest Social Media News | Scoop.it

This round-up of pro social media hacks comes from fourteen hard-hitting social media pros.


Use these 15 helpful and actionable social optimization tricks to boost your engagement, productivity, revenue, and following....


Via Jeff Domansky
Marco Favero's curator insight, June 29, 2015 4:58 AM

aggiungi la tua intuizione ...

Jerry Busone's curator insight, June 29, 2015 8:28 AM

Track my life and Cam card apps are very interesting 

Gigi Bozzano's curator insight, June 29, 2015 11:29 AM

Whether you work for someone else, are an entrepreneur, or own a small business having a social media plan is essential to furthering your brand awareness and boosting both your visibility and engagement. How to do accomplish this without spending hours a day? Here are some helpful hacks to get you there.

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42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward

42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward | Latest Social Media News | Scoop.it

There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.


While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.


I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.


Without further ado, here are the marketing tools you should consider, from A to (almost) Z...


Via Jeff Domansky
Jeff Domansky's curator insight, June 20, 2015 2:05 AM

Tired of hearing about the same tools over and over again? In this Matthew Woodward post, 42 marketing experts reveal the least mentioned, most powerful tools they use! List of tools you may not know about. Highly recommended 11/10 LOL

Marco Favero's curator insight, June 20, 2015 5:23 AM

aggiungi la tua intuizione ...

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Content Marketing's Secret Sauce [INFOGRAPHIC]

Content Marketing's Secret Sauce [INFOGRAPHIC] | Latest Social Media News | Scoop.it
Content Marketing Discontent?

How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?

You're not alone if you suspect the wh
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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Latest Social Media News | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
Tempo's curator insight, April 28, 2014 5:55 AM

Twitter et sa nouvelle interface, pour ou contre ?

François Lanthier's curator insight, April 30, 2014 10:40 AM

Finally!  It was really needed...

Greg Arnaz's curator insight, August 28, 2014 3:06 PM

PHO-G's Marketing

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Content Marketing System Best Practices

Content Marketing System Best Practices | Latest Social Media News | Scoop.it
Content Marketing System Best Practices

To illustrate a point, I'm posting this image along with the Google query for content marketing system best…
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Translate Your Tweets Into Any Language with Fliplingo

Translate Your Tweets Into Any Language with Fliplingo | Latest Social Media News | Scoop.it
Fliplingo allows you to communicate on Twitter in multiple languages. Choose the languages and the translation quality you need, and enjoy tweeting with the World.

Via Robin Good
Mariale Peñalosa Arguijo's curator insight, January 31, 2014 11:55 AM

add your insight...

 10
aelena's comment, February 19, 2014 6:05 PM
better then, translate them yourself and get a basic grasp of other languages :D
Alex's curator insight, August 11, 2016 4:11 AM
The Worst Idea Ever in my opinion, communicating with native speakers is not about translating (oftenly wrong) it is about understanding the "untold" about using colloquialisms about reading between the lines and understanding the culture.

Remember only 20% of our communication is done verbally, 80% is non-verbal or indirect.

If you want to communicate, use natives!
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Latest Social Media News | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article