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@Neil Ferree You made my day again.

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Possible Inspiring readings for Summer Vacation...

Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.

The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.

Here's what you need to know:

Search is one of the first places where buyers start.

According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.

But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.

Here's something you need to do:

Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report

Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.

The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.

There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.

I have highlighted a few that caught my attention:

Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.

Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://selnd.com/16vN3SR]

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

Do people actually read the content? Will it keep them following you?

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

There are great tips in here

Here are a few that caught my attention:

E is for empathy.

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

"You’re Going to Love These Free Analytics Apps" 

S is for success

The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.

 "Nine Headline Tricks Sure to Boost Your Leads"

A is for ask

The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

"How Do You Write More Magnetic Headlines?"

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/Jc464j]

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/

~  Deb

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.

Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....

Marty Smith:



"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:

• An archive of almost a million words published across 4 blogs.
• With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
• This “less and better” is  Curatti’s Editors of Chaos mission.

Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works

Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.

Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aD3c6j]

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

Great stuff