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Why visitors only read 20% of your web page | Econsultancy

Why visitors only read 20% of your web page | Econsultancy | Latest Social Media News | Scoop.it
Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored!
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5 Types of Content That Perform Best

5 Types of Content That Perform Best | Latest Social Media News | Scoop.it
Regardless of your industry, one of the only things that will allow you to stand out online is creating and sharing content that your customers crave.
senameintr's curator insight, July 9, 2015 2:18 AM

Quality content works always.. It's also important to have a catchy headline.

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Get the Most From One Blog Post: 21 Advanced Content Tips

Get the Most From One Blog Post: 21 Advanced Content Tips | Latest Social Media News | Scoop.it
We tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what we learned and how you can best spend your time.
David Tiong's curator insight, May 6, 2015 5:37 AM

An excellent read and well worth taking the time to test out some of the ideas

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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Latest Social Media News | Scoop.it

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time. 

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.


Via Brian Yanish - MarketingHits.com
Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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CONTENT CREATION - How to Spin One Topic into Six Blog Posts

CONTENT CREATION - How to Spin One Topic into Six Blog Posts | Latest Social Media News | Scoop.it
Consistently coming up with new ideas for blog posts can get old fast. But that doesn’t have to be the case if you know how to use connection hooks to spin one idea into six different blog posts.

Via Peg Corwin, Brian Yanish - MarketingHits.com
Peg Corwin's curator insight, October 12, 2013 9:04 PM

I like these ways to spin a single topic into multiple BLOG POSTS:
 

- "Teach Readers about It – Educational Hook
- Tell Readers How It Relates to the News – Topical Hook
- Tell Readers How It Relates to Something Totally Different – Fresh Spin Hook
- Tell Readers How It Relates DIRECTLY to Them – Self Interest Hook
- Tell Readers a Story – Storytelling Hook
- Tell Readers Where They Can Learn More – Curation Hook

Click to learn more.

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Content Creators, Here’s Why You Need to Be A Google Author

Content Creators, Here’s Why You Need to Be A Google Author | Latest Social Media News | Scoop.it

I've been reading a lot about the Google Author programme and AuthorRank this week, so I curated a post covering

*why content creators need to set up their profile

*and how to do it. 

 

In a nutshell, not only does it make you stand out in search results, but it seems that Google is going to take authorship increasngly into account in search results.

 

It's not difficult to set up, especually if you have a one-person blog. There are loads of tutorial around to help even for more complex blogs and websites.

 

If you create any kind of content, I recommend you do it if you haven't already done so. 

 

Read my post here http://lizwilson.me/content-creators-heres-why-you-need-to-be-a-google-author/

 


Via Liz Wilson
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Creation and Curation Are Part of the Same Spectrum

Creation and Curation Are Part of the Same Spectrum | Latest Social Media News | Scoop.it

From the original post on ex.plore.com by Maria Popova: "What remix culture has taught us is that making derivative works can be a form of real originality, not that all derivative works are original.


In a tangential comment on a discussion of meme culture, a reader of Andrew Sullivan’s nails what needs to be said over and over again – creation and “curation”/remix are a spectrum, not a binary dichotomy, and each point of the spectrum has its own sub-spectrum of greatness and mediocrity."

 

Source: http://exp.lore.com/post/24407385382/what-remix-culture-has-taught-us-is-that-making ;


Via Robin Good
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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Latest Social Media News | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
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Content creation: 3 tips to choose the best formats for your blog (Infographic)

Content creation: 3 tips to choose the best formats for your blog (Infographic) | Latest Social Media News | Scoop.it
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?
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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Latest Social Media News | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Via malek, Brian Yanish - MarketingHits.com
malek's curator insight, April 25, 2015 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, April 27, 2015 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, April 27, 2015 9:57 AM

#conciseisking

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CONTENT CREATION - 5 Ideas To Extend Your Existing Content By Repurposing

CONTENT CREATION - 5 Ideas To Extend Your Existing Content By Repurposing | Latest Social Media News | Scoop.it

Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs, social media, opt in pages etc.) repurposing for multiple media can be a really efficient way of making the most of the pieces of content you produce.


Here are 5 ideas for extending your existing content by repurposing.

 


Via Peg Corwin, Brian Yanish - MarketingHits.com
Peg Corwin's curator insight, December 15, 2013 9:23 PM

Repurpose content in these ways:


 -  "Transcribe videos

 -  Break Up eBooks Into Bite Sized Social Messages

 - Create Blog Posts Around Your Long Form Content

 - Create a podcast

 - Use Your Blog Posts & Social Media For Newsletter Content"

Click for details.


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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Latest Social Media News | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson
Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

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Content Creation on Websites is Most Effective SEO Tactic

Content Creation on Websites is Most Effective SEO Tactic | Latest Social Media News | Scoop.it

"Content creation tops the list as the most effective tactic for SEO. As organizations increase website content, they are able to achieve higher rankings, and a greater number of listings in the search engine results pages. This ultimately leads to increased inbound traffic from search engines."

 

Conclusion from the new marketing research chart issued by Marketing Sherpa. 

 

Take a look at their chart for a comparison of different tactics.

 

Content creation was rated most effective by 93%, blogging by 78%.

 

You can download a free executive summary of their report. 


Via Liz Wilson
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