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Scoop.it!
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon 
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You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
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janlgordon's curator insight,
January 26, 2013 3:46 PM
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone. Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw Here is what the report covers:
**Draws on research from four sources: **a global consumer behavior survey (10,000 online consumers), a **global executive survey (600 business executives), **industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics. Here are a few highlights that caught my attention: **See opportunity in consumer behavior change **Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016 **One of the key insights that Accenture brings as a result of some of its latest research is, **you have to look beyond the ‘who’ and the ‘where’ of what is
Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infograph [bit.ly/WsB6Vwhic] 
Stephane Bilodeau's curator insight,
January 27, 2013 8:54 AM
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016. |
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When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the Via janlgordon
janlgordon's curator insight,
December 26, 2013 3:31 PM
This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business. Here are some highlights; The Promise of 2013 was fulfilled: "2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force". This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations". "The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are: Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple. Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!. Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond Read full article here: [http://bit.ly/1fKs29i] Image: Newslettercartoon.com
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Social Content Marketing is no longer an Option.
Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?