Latest Social Media News
112.8K views | +0 today
Follow
Latest Social Media News
Social Media
Latest Social Media News
Curated by Gerrit Bes
Your new post is loading...
Your new post is loading...
Rescooped by Gerrit Bes from Social media and education
Scoop.it!

Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Latest Social Media News | Scoop.it
From www.fastcompany.com - May 15, 2013 5:15 AM

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss, Jack Patterson
more...
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)
Sign up to comment
Rescooped by Gerrit Bes from Social Media (network, technology, blog, community, virtual reality, etc...)
Scoop.it!

Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | Latest Social Media News | Scoop.it
From www.mediabistro.com - December 29, 2012 4:20 AM

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.

 

While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).


Via Lauren Moss, roberto toppi
more...
Pedro Barbosa's curator insight, December 29, 2012 6:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn