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Rescooped by Gerrit Bes from Business and Marketing
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The Colors Of The Web [Infographic]

The Colors Of The Web [Infographic] | Latest Social Media News | Scoop.it

Great infographic showing how the web translates color and logo theory. My theory on why blue and reds dominate would be our craving for trust (blue) and excitement (red).


Via Gregg Breward
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Rescooped by Gerrit Bes from Social media and education
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Latest Social Media News | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss, Jack Patterson
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

Rescooped by Gerrit Bes from Curation Revolution
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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Latest Social Media News | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 19, 2013 4:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

Rescooped by Gerrit Bes from Design, Science and Technology
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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | Latest Social Media News | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith, Antonios Bouris
James A Smith MCIM's curator insight, May 20, 2013 5:49 AM

Slightly off topic but thought it of potential general interest.

Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!