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A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
Via janlgordon
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Rescooped by Gerrit Bes from Curation, Social Business and Beyond |
Scoop.it!
Via janlgordon
Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.
The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.
Here's what you need to know:
Search is one of the first places where buyers start.
According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.
But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.
Here's something you need to do:
Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report
Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.
The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.
There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.
I have highlighted a few that caught my attention:
Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.
Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://selnd.com/16vN3SR]