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How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.
Via janlgordon
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Rescooped by Gerrit Bes from Curation, Social Business and Beyond |
Scoop.it!
Via janlgordon
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
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Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one:
http://www.aminstitute.com/headline/
~ Deb