Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. Via janlgordon 
|
Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results. |
Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.
The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.
Here's what you need to know:
Search is one of the first places where buyers start.
According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.
But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.
Here's something you need to do:
Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report
Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.
The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.
There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.
I have highlighted a few that caught my attention:
Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.
Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://selnd.com/16vN3SR]