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Key Take Aways on why you should be on Google+

1. Search is Becoming Social
2. Google+ Authorship is a filter for quality content
3. Google+ has the best UX of any social network

Social Shares is becoming the New SEO

Authorship is link building!

When you write an article with authorship and link back to your post, it links back to your G+ profile. Results can be that you dominate the SERPs!

Social Shares is the Future of SEO • You are the Brand so you need to make sure your http://bit.ly/RichSnippet set-up Right 

Peter Wayner on Wired ponders the issue of fair use from a small, independent publisher point of view and asks some really good questions about what Google could actually do to encourage and reward those who create and bring new insight to the internet — not just those that remix it.

He writes: "What if the researchers at these companies could improve their bots enough for the algorithms to make intelligent decisions about fair use?

If their systems can organize the web and drive cars, surely they are capable of shouldering some of the responsibility for making smart decisions about fair use.

Such tools could help identify blogs or websites that borrow too aggressively from other sites. The search engines that are crawling the net could then use that information to flag sites that cross the line from fair use into plagiarism.

Google, for example, already has tools that find music in videos uploaded to YouTube, and then shares the revenue with the creators.

...

The fair-use algorithms could also honor what the artist wants — for instance, some artists want to be copied. In these cases, a markup language that enumerates just how much the artist wants to encourage fair use could help provide that choice.

That way, those who want rampant copying could encourage it while those who want to maintain exclusivity could dial back the limits."

I can't but agree 110% with these suggestions.

As a curator I feel that there is a strong need for policing fair use and for greater transparency by those who choose to re-use other people content.

I am not for laws, and fines, but yes I am for tools that could tell me who is being fair in re-using and crediting / licensing other people's work, and who is not. Such tools could also motivate me to create more original visual work without fearing that other people would just steal it and re-use it as theirs.

Excellent suggestions. Recommended. Good questions being asked. 9/10

Full article: http://www.wired.com/opinion/2013/08/some-arguments-about-fair-use-pit-humans-against-machines/

I love the idea of fair-use algorithms, programmed to respect the meta-data tags of uploaded content. 

Another reason to have your http://bit.ly/RichSnippet hitting on all cylinders and why it makes a lot of sense to learn How to Build Content Marketing System from an SEO shop who's been there and done that