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We often manipulate people in order to sell something to them.

According to James Altucher, investor, author and entrepreneur, this is sad, as you really don't have to approach selling in this fashion, if you want to get the maximum results.

Here's a few of the wonderful things he suggest you should really invest in, to sell drastically more:

a) Friendship. Nobody is going to buy from someone they hate. The buyer has to like you and want to be your friend. People pay for friendship.

b) Say No. If you reduce the supply of you (through “No”) then the demand for you goes up and you make more money (and have more fun).

c) Overdeliver. People want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.

d) It's not the product. Stop going to BS entrepreneur, get-rich conferences. In the long run nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling. 

But there's a lot more good advice than these four points.

He suggests for example to get rid of bad customers, to sell the dream they will experience and not the product, as well as to realize that your very best customers are your existing clients.

If you, like me, don't feel good about selling, marketing and pushing products like most people do online, then you will get a fresh breath of oxygen by reading in full this excellent article.

"Be the sun and you will become abundance."

Excellent read. Highly recommended. 10/10.

Full article: http://techcrunch.com/2013/12/21/the-ultimate-cheat-sheet-for-selling-anything/ 

(8 mins. reading time)

(Image credit: Woman profile by Shutterstock)

As Dan Pink says, we are all in sales now.  Whether we are selling  our ideas, our brands, or real products and services, we are all in sales. 

This is a great article about  what  'selling' should be. Robin Good's insights combined with this excellent article  resonated with me. I think we all need to think about sales in a new light, one that truly focuses on the relationships, trust, and helping others succeed in this crazy and exciting world we live in.

You?

sales-push.com updates

It's the second time that I go back to this insightful article by Jonathan Stray, dating back to 2011, but which was visionary and rightful then as it is still now. The first time I did, right after it came out, I didn't actually realize in full how relevant and important was the idea being communicated through it.

On the surface the article talks about an hypotethical Editorial Search Engine as a desirable news app. But if you look just beyond the surface, which is by itself fascinating, in essence, Mr. Stray indicates how useful and effective it would be if news publishers moved on from reporting and into 100% curated coverage of a certain topic, issue or story, opening a fascinating discovery gateway around each story and allowing in time for these streams to intersect and interconnect with each other.

By doing this, we can not only make the news much more interesting and relevant, but we can transform them into instruments for in-depth learning about anything we are interested in.

In this light the future of news could be very much about Comprehensively Informing an Audience on a Specific Topic. And if you stop enough time to re-read it and think about it, this is a pretty powerful and revolutionary concept by itself.

He specifically writes: "Rather than (always, only) writing stories, we should be trying to solve the problem of comprehensively informing the user on a particular topic."

"Choose a topic and start with traditional reporting, content creation, in-house explainers and multimedia stories. Then integrate a story-specific search engine that gathers together absolutely everything else that can be gathered on that topic, and applies whatever niche filtering, social curation, visualization, interaction and communication techniques are most appropriate."

Jonathan Stray makes also a very inspiring connection to Jay Rosen of NYU and his idea of covering 100% of a story which in my view correctly anticipated the niche content curation trend while going beyond it in its effort to explore gateways to innovation. 

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Insightful. Visionary. Inspiring. 9/10

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A useful article on the  role of journalists by Jonathan Stray. He postulates that rather than writing stories, journalists should be trying to solve the problem of comprehensively informing the user on a particular topic, by applying filtering, social curation, visualistion and interaction with their audience. I think the professional press has woken up to this, and commend the Guardian for their insightful reporting. 

Paid Digital Content: The Journey Begins, a report by the World Association of Newspapers and News Publishers (WAN-IFRA), uses case studies to explain successes, failures and transitions news organizations are experiencing in attempts to get readers to pay for what they consume.

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Some good tips on here for video shooters.

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Here is the idea: "The drive for offering ‘more’ is not always the best path.

It does not always create something unique. It does not always better serve a target audience. It does not always differentiate you from the competition. It does not always offer something that can’t be found elsewhere. It does not always solve a problem, or fulfill a desire."

Collecting and regurgitating all of the news that "appear" to be relevant may not be such a great idea after all.

"With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection."

I don't know if I'd be so generous to label "collection" this uncontrolled regurgitation of content with little real vetting and verification (let alone curation), but Dan Blank, has an interesting story about curation and collectors that I woud not hesitate to recommend reading.

There are some good insights in it.

One of them rings like this: "...collecting behavior is to collect AS MUCH of something as possible, and not curate or edit their collection at all." 

Indeed I see many supposed curators doing exactly this.

Because, as Dan writes correctly "...with unlimited bandwidth and free distribution channels with digital media, it can be sooooo tempting to post more and more content, aimed at more and more target markets.

Plus, the temptation to seem as large as possible, and to give Google as much content as possible to crawl for all of those searches."

But there's a lot more valuable stuff and insight to get by reading in full the original story (even if it was written in 2010).

Insightful. Truthful. 8/10

Full article: http://wegrowmedia.com/digital-publishing-curation-vs-collection-vs-experience/ 

(Image credit: Robin Good)

add your insight...

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

Adding value to content curation with 6 Alternative Approaches gives a detailed, example based look at the How to Strategies to ContCuration.

I am interested, as a newbie, to look deeper into the platform of Storify after reading this article. 

Check out the great example on Jeff Bezos.

This is a meta-content-curation-comment, since I am commenting an article on the importance of commenting articles on content curation! Ha!

Curadoria de Conteúdo editada, comentada.