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A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter. 
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Amazon's New Social Relevance
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Amazon's Social Rebirth on ScentTrail Marketing Via Martin (Marty) Smith
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Amazon is widely expected to be releasing at least one new Kindle Fire tablet and a new Kindle e-reader. There will be an event on September 6th and we have exclusive details on what we can expect next from the ebook giant. Via Tiaan Jonker
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Robin Good's curator insight,
August 7, 2013 7:53 PM
Using the Amazon Wish List system you can create easily lists of any kind of products that can be easily consulted, sorted, and shared with others. The Amazon Wish List offers a dedicated extension for Firefox, Chrome, Safari, Internet Explorer and for your IPad. Alternatively a standard bookmarklet is also available. My comment: An excellent alternative and complement to Amazon Collections which allows not just to organize and publish lists of Amazon products, but it extends this ability to any online shop. Wherever you are you can clip and collect any product into an Amazon Wish List. Ideally Amazon Collections and Wish Lists should be one thing and the best features of each merged into one facility. Wish Lists are less appealing visually but offer the opportunity to be viewed as compact lists (handy for large ones), to be sorted and filtered in a numbered of ways and to be printed. Something you cannot do with Amazon Collections. Free to use. Find out more: http://www.amazon.com/wishlist/universal/ref=cm_wl_xt_top_lm_ff_huc Here is a sample wish list of Portable Wireless Microphones I have recently created: http://www.amazon.com/registry/wishlist/1H58ZIB8Y5N1W/ref=cm_sw_r_tw_ws_MPTasb0JBVQBB 
Urs Frei's curator insight,
August 10, 2013 3:26 AM
Amazon-Wunschliste mit portablem Audio-Equipment für Video-Interviews.
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Tom Hood's curator insight,
February 22, 2014 10:44 AM
is your next business model a platform? This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook).
"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow." The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook": 1. Continuous Reconfiguration and also the book, The Power of Pull... |
"Customer Relationship Management has always been the best form of use for social media rather than sales, so will this move get rid of creative advertising/social media campaigns by brands if they can make users buy their product instantly" - i'm not a fan, for the very short period of time i've been part of the 'Twittersphere' I don't see where the two objectives meet? The beauty of Twitter to me, is it's simplicity, the creativity needed to have an effective campaign with 140 characters and the potential results if you get it right. Twitter has had issues finding it's 'place' in the social media realm (a fb with just statuses, an instagram without pictures). I can see where Twitter is coming from in terms of increasing revenue but it appears to be a change in vision?