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The glasses receive, via mobile app, all the relevant information, notifications from social networks, driving directions, subtitles to movies, simultaneous translation, etc. and projects them onto the lens of the glasses.
They are on Indiegogo and they're looking for $150,000
but apart from Indiegogo, they will be launching the product in September 2013.
"GlassUp isn’t a copy of Google Glass … and just might be better"
on VentureBeat