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The record labels knowing how to manipulate key numbers to their advantage.
Via Massimiliano Cammuso
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From few days circulating the rumor that some of the major music labels have unclear procedures for increasing the number of views of their videos and that is why Youtube has punished those channels, eliminating views and even music videos.
The real story behind this news is that to monetize videos of their channels, the record labels, are entrusting to VEVO which best handles revenue obtained through advertising and through the viewcount.