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Scoop.it!
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?
This Haiku Deck shares tips on how to make your content marketing "binge friendly". Via Martin (Marty) Smith 
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An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves. Via malek, Martin (Marty) Smith
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour |
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How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
December 26, 2013 3:35 PM
Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku.
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Martin (Marty) Smith's curator insight,
May 26, 2013 1:47 PM
Community & OPC Tim made an interesting distinction in our Hangout between UGC (User Generated Content) and OPC (Other People's Content). This post follows up with notes on places to find OPC and its overwhelming value. |
![Other People's Content WINS [VIDEO] | Latest Social Media News | Scoop.it](https://img.scoop.it/I_OaFd6pyQxuqXGgcvK0Hjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..