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This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?
We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
A few key takeaways from the infographic....
Via Jeff Domansky
It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start.
According to Gretchen Fox, cofounder of the social strategy and training agency Made To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore: "The industry has been around long enough that we need some procedures; we need some standards. This is our attempt at starting to create some standards"....
Via Jeff Domansky
Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.
In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.
In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....
Via Jeff Domansky
Most of the data captured about our everyday transactions isn't very exciting.
However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.
A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....
Via Jeff Domansky
To get a clearer view, we examined the purchase decisions of 20,000 European consumers, across 30 product areas and more than 100 brands, in 2013 and 2014. Respondents were asked how significantly social media influenced their decision journeys and about instances when they themselves recommended products. We found that the impact of social media on buying decisions is greater than previously estimated and growing fast, but that its influence varies significantly across product categories. Moreover, only a small slice of social influencers are creating the buzz.
A growing importance
Social recommendations induced an average of 26 percent of purchases across all product categories, according to our data. That’s substantially higher than the 10 to 15 percent others have estimated. For the 30 product categories we studied, roughly two-thirds of the impact was direct; that is, recommendations played a critical role at the point of purchase. The remaining third was indirect: social media had an effect at earlier decision-journey touch points—for example, when a recommendation created initial awareness of a product or interactions with friends or other influencers helped consumers to compare product attributes or to evaluate higher-value features. We found that in 2014, consumers made 10 percent more purchases on the back of social-media recommendations than they had in 2013....
Via Jeff Domansky
This round-up of pro social media hacks comes from fourteen hard-hitting social media pros.
Use these 15 helpful and actionable social optimization tricks to boost your engagement, productivity, revenue, and following....
Via Jeff Domansky
There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.
While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.
I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.
Without further ado, here are the marketing tools you should consider, from A to (almost) Z...
Via Jeff Domansky
If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.
And there’s a lot of new info to go off of.I’ve collected 10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more. If you’ve seen a recent study worth mentioning, I’d love to hear from you!...
Via Jeff Domansky
The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.
This is why articles that include images get 94% more total views than articles that don’t.
Remember though, that stat is just an average. If you use images well, your traffic could increase even more.
It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.
While social media isn’t the same as your blog posts, it illustrates the power of great images.
Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....
Via Jeff Domansky, Ivo Nový
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
Via janlgordon
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Via Jeff Domansky, Arabella DeLucco, Level343
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
Via janlgordon
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A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently.
Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the return on different investments – what about the return on social activity itself?
In 2013 Coca Cola famously revealed that the brand was unable to find a direct link between social activity and short-term sales, a position that was later clarified when its President of Strategic Marketing, Wendy Clark, underlined the importance of social media’s ability to enhance marketplace impact, consumer engagement, brand love and brand value....
Via Jeff Domansky
As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.
So, how to measure ROI and how to enhance it?
The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.
So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....
Via Jeff Domansky
In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
Via Jeff Domansky
Larry Kim from Inc.com has been on my reading radar for some time. Earlier this week he put out another one of his famous (ok maybe not famous but certainly note-worthy) lists of who’s who.
Kim explains that he spends about an hour a day scanning social networks, blogs, catching up on industry news and participating in Twitter chats. From that time he has compiled a list of 21 social media marketing experts that in his opinion should be followed.
Why not? In my experience those in our genre have at the very least tips, lessons and war stories that they are willing to share with others. So go for it… it’s a free ticket to some insider education.See his list below...
Via Jeff Domansky
The average American family uses about 150 products, according to marketing consultant Jack Trout. When you consider that supermarkets today carry close to 47,000 items, it makes you wonder where that leaves the other products vying for space in American kitchens.
Consumers are notoriously tough to convert, and getting their attention is a challenge. For CPG brands, this all adds up to an incredibly tough environment for new product launches.In fact, launching a CPG product is among the most difficult business endeavors facing brands today. It requires a rigorous cross-channel strategy to differentiate the product and encourage consumers to give it a try. In other words, successfully bringing a new product to market demands a relevant brand marketing conversation.
Making sure that conversation goes as planned requires expertise and an understanding of the latest and greatest tools and strategies. Here are five tips for successful product launches from the experts at Product of the Year....
Via Jeff Domansky
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.
In this post, I will show you how to achieve those results.
Via Jeff Domansky
Do you really dislike the word ‘engagement’?It’s a word that is often used within social media and, of course, if people are not engaging with you on social media, then what’s the chance of them taking action?
But the value of engagement is difficult to measure. It’s like going to networking meetings and getting to know people. You know there is value but it’s hard to measure it.
But social media can lead to sales and, increasingly, companies want to see results from social media.In this article, we outline how you can achieve sales from social media....
Via Jeff Domansky
The entire online shopping industry has literally revolutionized the way we have been purchasing goods since Stone Age. Today, about 44% of online shoppers begin by using a search engine. The social platforms are playing a huge role in drawing customers towards making those long-term purchase decisions.
I was surprised to know that 45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions. That’s not a small number and given the social media bubble we live in, it’s quite obvious to expect such an influence on an everyday basis....
Via Jeff Domansky
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
Via janlgordon
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.
Via janlgordon
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
Via janlgordon
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Is Instagram the sleeper hit of the year? This infographic says it's the major platform for 2016 marketing budgets. What do you think?
curation, mobile, messaging... population très jeune pour le moment mais qui pourrait amener ses usages à d'autres niveaux de la pyramide des âges dans le futur... Des indices pour investir sur la plateforme dès aujourd'hui ?