Showmaging Art Forum I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can'
Via Martin (Marty) Smith
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Esther Coronel De Iberkleid's comment,
May 19, 2013 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Carla Deter's comment,
June 1, 2013 7:57 PM
Hi Esther! Martin - I'm In. Are there spots left? I love on-line promotions! Contact me or I can contact you. I've been watching the Marketing Revolution across many scoops until I came upon this opportunity. Email: socialinfairfaxva@yahoo.com
Esther Turón Perez 's curator insight,
June 28, 2013 3:37 PM
Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P |
Shomaging Artforum Magazine
Yesterday in what may be the first instance of "showmaging" I sat in Barnes and Noble and took pictures of articles in Artform Magazine. I love Artforum and used to buy it regularly, but I can't imagine such passive consumption now.
Now I want to be involved and if content isn't on my pad or laptop it doesn't exist. Yes I prefer books, but books are a bigger commitment. I will miss the oversized glossy presentation of Artforum, but I just can't be so quiet in my consumption of a timely piece of content such as a monthly magazine about art.
Here are tips I shared that could help print publishers survive the mobile revolution, and make no mistake the world of woe print publishers are in comes from those very SMART PHONES we carry:
* Put QR codes on your pages.
* Create platforms where WE can contribute OUR takes on your takes.
* Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).
* Gamify your consumption so your customer’s takes on your published material is rewarded and prized.
* Think each page as the beginning of a DIGITAL conversation (ads tool.
* Don’t accept ads that are boring just because the pay well.