Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect. Via janlgordon 
Scoop.it!
#returnonhashtags Show me what I’m getting from my hashtags Show me which tags got me > real results, not this #tripe! > Via OsakaSaul
Scoop.it!
Discover the 3 essential steps that Tent Social took to measure social media ROI with STOCK Restaurant.
Scoop.it!
Facebook quietly lifted almost all of its restrictions on cover images for pages, keeping in place the rule that text can only occupy 20 percent.
Scoop.it!
Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .
Scoop.it!
The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. But even if you're not e-commerce enabled, could you provide ... Via AnnaGenis
Scoop.it!
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.
You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI
The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin
The interviewees:
Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
Read more: http://bit.ly/Kea57T Via Martin Gysler
Scoop.it!
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized. Via AnnaGenis
Scoop.it!
Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .
|
Scoop.it!
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old...
Neil Ferree's curator insight,
January 30, 2014 10:53 AM
Its flattering to see my social media mind map used by others so long as they provide proper attribution to the original content producer like this one 
Marilyn Moran's curator insight,
January 30, 2014 1:59 PM
@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't. 
Nine0Media's curator insight,
February 4, 2014 12:34 AM
I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools
Scoop.it!
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
Scoop.it!
![Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/8ONIJFh_uLfxrIaXTBQTzzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views Via Martin (Marty) Smith
Lynn O'Connell for O'Connell Meier's curator insight,
February 8, 2013 4:05 PM
Facebook doesn't show enough of a infographic to allow it to have impact. To share there, make a photo of the top and link to another site. 
Ken Morrison's curator insight,
February 18, 2013 6:22 PM
Ken's Key Takeaway: I am sharing this link for two reasons. I like that it shares a list of the most popular infographic. I also like that it shows how to attempt to evaluate the ROI of an infographic. 
255's comment,
February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Scoop.it!
Five uncomfortable truths you may never hear from your Digital agency - so make sure you discuss with them . . .
Scoop.it!
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren't alone. But times are changing for social media and these ... Via AnnaGenis
Scoop.it!
The problem with social media ROI is that we are overwhelmed by the range of social media measures out there. It is actually rather simple. Via AnnaGenis
Scoop.it!
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon
|
The Idea of the Customer comes first, then the plan to pull them into your market
"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".